The debt fund TALDE DEUDA ALTERNATIVA, FILPE, has financed, through a syndicated loan lead by BBVA, the acquisition by Magnum Capital of a stake in the capital of the digital advertising company SunMedia.
SunMedia is considered the largest AdTech in Spain, specializing in video, native and performance advertising. Leader in Spanish-speaking audiences and with a global reach, SunMedia has a team of more than 190 employees and offices in Madrid, Barcelona, Lisbon, México, Miami, Bogota, Lima, Panamá, Stockholm, and Buenos Aires.
The company offers multiple innovative video solutions, and has pioneered the launch of unique, multi-device formats such as Always Visible Ads (AVA) and Reminder, backed by its creative studio and proprietary technology, from which more than 33 million users already benefit. More than a thousand top-tier, category-leading brands and publishers have trusted SunMedia to meet and exceed their highly demanding goals.
Magnum Capital is a private equity firm focused on Spain and Portugal. Talde, through its debt fund, is participating in the structured financing to bring Magnum into SunMedia's shareholding structure.
With its current management team, SunMedia intends to continue with its international expansion project, focusing on talent, quality, innovation and creativity, in order to continue growing in a sector in which it has demonstrated its ability to lead.