SunMedia

Sector Sector:

AdTech

Headquarters Headquarters:

Madrid

Investment Year of investment:

2022

Activity Activity:

Digital advertising

Transaction Transaction Type:

LBO

Turnover

Talde finances Magnum Capital on acquiring a stake in the capital of the AdTech SunMedia

SunMedia is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, native and performance. It has a team of more than 190 employees and has offices in Madrid, Barcelona, Lisbon, Mexico City, Miami, Bogota, Buenos Aires, and Lima.

The syndicated loan in which Talde participates has been led by BBVA. The facility will partially finance the acquisition of the company by the investment fund Magnum Capital, which is expected to be a key partner in the growth and international expansion of the company.

SunMedia

Acquisition financing to boost growth and international expansion


Main drivers

Leading role of SunMedia within the digital advertising sector, which is expected to significantly grow driven by new consumer patterns and e-commerce.

Strong portfolio, diversified across agencies and end-clients, and by country. In terms of suppliers, focus exclusively on top-tier publishers.

Retention of the management teams, which will continue to be a shareholder together with Magnum.

SunMedia

Strong positioning

thanks to large, international, and recurring customers

Main figures

Client portfolio

Diversified with large, international and solvent clients

Growth and profitability

Exponential and stable growth, high margins and high cash generation

Booming sector

Double digit growth backed

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